brand design • lifestyle content production

building an impactful brand identity and assets to launch an ambitious startup

We're working with SC Performance to launch the business with a bang. Using their vision and ideas as a springboard, we developed a brand name and logo that represents their unique position in the market.

With one shoot under our belt and more in the pipeline, we're building a library of brand assets to demonstrate their skills.

Blurred image of a runner on a track with the text 'SC PERFORMANCE' in the center.

inspired by themes of strength and speed, we developed a logo that speaks to SCP’s market niche and services.

The goal was to create a distinctive brand platform amongst a sea of indistinguishable competitors. Changing the brand name from ‘fitness’ to ‘performance’ created a laser focus on the type of training SCP offers, with the bold use of colour creating a high end feel.

A black and teal duffel bag with yellow accents and the white 'SL Performance' logo on the side
Woman lifting a barbell on her shoulders during a workout at the gym, with another person in the background, and motivational text that reads 'Strive Achieve Repeat'.

All it takes is one day with a small, agile team to create the beginnings of a really hard-working image and video asset library.

To support the design assets for the brand launch, we shot bespoke branded content for SCP to showcase what they can do. All it takes is one shoot day to create a flexible library of assets to get started with.

Smiling man holding a pen in a gym or fitness center with modern lighting and a blue wall, logo for 'SC Performance' at the bottom right, yellow outlined rectangle in the background.

we created a varied bank of assets from just one shoot day, giving ultimate flexibility

A male fitness coach is showing a woman her shoulder muscles at the gym. There is text about coaching and a motivational message to leave competition behind this season.
A person lifting a barbell with weights during a workout, with a background overlay that reads 'RAISE THE BAR' multiple times in red and gray text, and a prominently labeled phrase 'RAISE THE BAR' in white and yellow in the foreground.
Man and woman exercising with weights in a gym.
Woman in red athletic tank top lifting a barbell with weights on her shoulders, being assisted by a male trainer in a gym.
A man in a black t-shirt and shorts cheerfully spotting a child as they lift a barbell together in a gym. The barbell has green weight plates, and the background features workout equipment and a colorful wall.
Person using a MacBook laptop, viewing a webpage with the headline "Bringing a luxury retail brand into a privacy-first, post-cookie era".

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