a competitive digital relaunch for to define a market leading brand and web presence.

marmalade redesigned the Silverbullet website to reinforce their status as a market leader. From concept to build-ready designs in just three weeks; they were up and running faster than the speed of data.

Silverbullet website homepage redesign by Marmalade.

Services:

design • art direction • user interface design

In partnership with:

Close-up of text reading 'HC.' in black on a white background.
A woman taking a selfie in a room with a mirror and various objects in the background.
Customer data-inspired visual redesign for Silverbullet by Marmalade.
Customer data-inspired visual redesign for Silverbullet by Marmalade.

in a competitive marketplace,
we created a distinctive aesthetic inspired by the movement of Silverbullet’s customer data.

We redesigned the brand with unique, customer-focused photography at its heart, with images that use slow shutter speeds of dynamic lifestyle moments.

By doing this we convey the idea that Silverbullet move and solve their clients’ challenges at the speed of the customer data - it’s instant.

An airplane is landing on a runway at sunset, with multiple approach lights in the foreground and contrails in the sky.
Two circular gauges with arrows pointing in different directions

data send - single point perspective

People walking along a seaside promenade with one person standing and looking at the ocean.
Circle with arrow pointing right, circle with arrow pointing left, and two smaller black dots

data exchange - horizontal motion

Two women holding hands, dancing outdoors in a grassy area with trees, with motion blur indicating movement.
Diagram showing two circles with arrows indicating upward and downward directions.

data transfer - vertical motion

A clear graphical system, rolled out across a new digital presence which elevated the brand to compete alongside global consulting firms.

Close-up of a blue and white object with blurred reflections and a dark background, Arabic numerals, and text indicating 'Typefac Newsreader AabbccDdEeFfg 0123456789'.
A person using a laptop outdoors, browsing a website with a headline about luxury retail and privacy, featuring a background image of two women running in a grassy area.
People walking along a seaside promenade at sunset, with the ocean and a ship in the background. Large white text over the image reads 'Own the cookieless future' and smaller text discusses privacy-first trends.
Abstract image with blurred red and white lights and green background, creating a distorted and artistic effect.

we elevated the digital estate with a clean navigation and a refined information hierarchy articulated through an efficient design system, driven by gorgeous stunning typography throughout

A person holding a red shopping bag, seen from behind, on a website promoting a luxury retail brand focused on privacy in the post-cookie era.
Screenshot of Silverbullet's website displaying a blurred background image, with white text that reads 'Bringing a luxury retail brand into a privacy-first, post-cookie era' and a button labeled 'Explore the case study'.
Webpage with sections about Silverbullet solutions, featuring two blue boxes labeled 'CX Product Studio' and 'CX Services Suite' with descriptions and 'Find out more' buttons.
People walking along a seaside promenade with a woman sitting on the railing, looking out at the ocean, during sunset or late afternoon.
A digital webpage screenshot with the message 'Work with us.' on a blue gradient background. The page includes a headline, descriptive text about a mar-tech platform, a call-to-action button, and navigation arrows.
Close-up of a young man smiling with a blurred background of a bus interior, overlaid with text about data management and transformation.

movement, motion and direction ‘at the speed of data’ continues through the roll out of the elevated brand across touchpoints.

A promotional graphic for a strategy session organized by CX Services for Q4 2024, featuring a blurred urban scene with a person walking on the street visible through a window, with colorful abstract lines and the Silverbullet logo.
A man in a black suit and white shirt walking through a busy, blurred crowd in an indoor setting, with an electronic sign displaying a red X above him.
A person holding a smartphone displaying a social media page with a post titled "Lost in Translation" about privacy-first era and 4D contextual targeting and insights, with a blurred background of a wooden floor and part of a metal chair.

Let’s work together.

Seen something that sparks an idea?
Let’s chat about how we can make it happen.
Whether you're ready to start planning or just curious to see how we could tackle your digital design challenge, drop us a line, we’re here to bring your project to life.

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