changing perceptions of greyhounds with affordable, beautiful campaign content

The Greyhound Board of Great Britain needed impactful visuals to drive a campaign to increase adoption of greyhounds.

In collaboration with SWC, we delivered authentic content across four locations in just one day. This highly efficient shoot provided a diverse range of assets, fueling their refreshed website and social channels to help reshape public perception surrounding adoption of these loveable retired racers.

A person holding a black and gray dog outdoors in a grassy field with cloudy sky.

Services:

photography • brand • production

In partnership with:

Logo for SWC partnership, part of the +UP Group, with initials 'swc' inside a black circle, and words 'partnership' and 'part of the +UP group' to the right.
Woman with blonde hair smiling and holding a black and gray dog close to her face outdoors.
A smiling woman holding a black and white dog with erect ears at the beach during daytime.
A dog with a white coat and gray spots licking its nose, lying on a striped blue and white pillow, in a cozy indoor setting with a sign in the background.

the finished campaign

supplying impactful content deployed across multiple channels

We supplied the Greyhound Board of Great Britain with powerful imagery and video assets that anchored their adoption campaign. In collaboration with SWC Partnership, these visuals played a key role in the campaign’s rollout, helping to increase awareness, foster connections with potential adopters, and support the brand’s ongoing mission to rehome retired greyhounds.

A man with light-colored hair holding a black and white dog outdoors, with a cloudy sky and green landscape in the background.

end-to-end content creation

maximising impact with a seamless production

Following art direction from their creative agency SWC Parternship, we managed location scouting and permitting, consultancy on wardrobe and casting, and end-to-end production logistics.

Using our in-house team we shot stills and video, completing all post-production to result in a suite of bespoke, ownable brand assets.

A white and gray dog lying on a sandy beach, looking directly at the camera.
A woman smiling and holding a greyhound dog close to her face outdoors with a bright sky in the background.
Profile of a black and gray dog, possibly a whippet or greyhound, standing in a grassy field with the sun behind its head, overlooking a cloudy sky.
A woman in a black leather jacket is playing with a black dog on a city sidewalk. She is holding the dog's leash and appears to be smiling and laughing. The background shows modern buildings and a partly cloudy sky.

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