creating a human centered sustainability experience for a global infrastructure brand

Services:

Positioning • Digital Design • Content Design • User Experience

Marmalade repositioned AECOM’s sustainability microsite, transforming their ESG strategy into a bold, human-centered narrative. We developed a design framework that empowers AECOM to engage audiences worldwide, showcasing their leadership in sustainability and making their ESG strategy actionable for diverse stakeholders.

A man with a beard and a young girl smiling and hugging outdoors, with the text 'We all leave a legacy. What will yours be?'

An aerial view of a winding river surrounded by dense green trees, with a neighborhood of houses and roads beneath, and a park with a bridge over the river, bathed in sunlight.

Positioning

positioning sustainability as a shared legacy

We framed AECOM’s sustainability message around “We all leave a legacy. What will yours be?” This human-centered approach shifted corporate language into a call for shared responsibility and action.

By aligning purpose-driven storytelling with user needs, we reinforced AECOM’s global leadership in sustainability and framed their commitment as a tangible, lasting impact.

Our approach

crafting a user experience that inspires action

We designed AECOM’s microsite to simplify ESG content with intuitive user journeys. Through wireframes, user flows, and sitemaps, we created an accessible experience that empowers users to take action.

This human-centered approach reinforces AECOM’s leadership in sustainability to motivates user engagement.

A sitemap diagram labeled 'Sitemap v4.0' showing various webpage categories and subpages, including sections for ESG services, projects and insights, strategy, and contact information, with color-coded indicators for different page types.

sitemap - building out logical page and content hierarchy

Diagram of a website wireframe with multiple pages and annotations showing the content flow, including sections for projects, insights, sustainability, and case studies.

wireframes - user oriented design, aligned to sustainability positioning

A detailed infographic showing a user flow process for accessing ESG information through email campaigns and online search, with steps, key actions, and observations.

User flows - stress tested flows to strengthen the end product

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Design and creative

bringing AECOM’s sustainability vision to life through thoughtful design

The redesigned microsite has become central to AECOM’s sustainability communications, driving global engagement. By combining human-centered design with impactful messaging, we reinforced AECOM’s ESG leadership and set the stage for future initiatives.

This design not only supports their strategy but also demonstrates their capability to lead and innovate in the sustainability space.